How to write a successful novel

Fresh from an inspiring session with bubbly author Sarah Mussi and her publisher Shrine Bell, this posts captures some snippets of what I’ve learned so far on my novice novel writing adventure.

Is your consultation good enough?

If you’re involved in consultation you’ll be aware of several recent legal challenges. Inspired by a recent workshop with the Consultation Institute, here’s a guide to getting consultation right.

What happens when they stop believing?

There wasn’t a moment when my eldest told me she didn’t believe any more. there was never a conversation. I knew because the questions stopped.  For years I’ve had to find the answers at the drop of a hat to questions like: ‘But how can he travel the whole world in one night?’ or  ‘Why…

How not to bath a baby

Have you seen the Facebook post showing a shiny new parent lovingly lathering their baby’s head in shampoo as the child coos with pleasure? It’s here in case you’ve missed it. I’m not sure where they got that baby but my cheeky chappy didn’t get that happy bathtime memo. Our bathtime tonight inspired me to jot down…

How to win at being a working Mum

In Management Today’s Women in Business section, Lady Barbara Judge tells me that long maternity breaks are bad for women. She says all babies need is to eat, sleep and to be kept clean, and that this can be done by an 18 year old. A Mum’s job, apparently, is to earn money to pay the 18…

Vegan for real people

After lots of people asking me what it’s like to be mostly vegan at home, here’s what this week looks like for us. It’s actually pretty normal I think. We’re real Yorkshire people, working full time with three kids. We call our evening meal tea. So this isn’t something you’ll find in a posh recipe book…

Should brands worry about Twitter parodies?

Social media’s influence is incredible, with the link between traditional and social media growing on a daily basis. Something interesting happens on Twitter and before you know it the story’s hit national headlines. All communications professionals should by now be taking social media seriously. But what should you do if someone takes it not so…

How to get a great job in communications

So often people worry about applying for jobs and going for interviews. Some people, especially in public sector jobs right now, lack confidence to move on or strive for more. Why stick in a job you’re not happy in, or push on in a role that’s the wrong career path or selling something your heart’s…

Ways to inspire your team

Your team’s been through the mill this year. They’re flagging, they need some motivation and inspiration. But you’re flagging too, and you’re not sure how you can muster up the energy to lead your gang positively through the final quarter. We all know that feeling, and it would be easy to let things linger until…

Is story telling easy?

Stories – one of the many latest buzz words in marketing. It’s an ancient art that’s been done well for centuries and has shaped human evolution, but according to Marketing Week, TED, and more, we need to learn new ways to do it. You could say my training in story telling is down to my…

I’m all about that brief, about that brief

What happens when people, especially senior people, want something designing, filming or writing? Usually, they just ask someone to get on with it. They have in their mind what they’re looking for, but they’re too busy to articulate it. So they assume that their teams know them well enough to ‘just know’ what they want….

Top 20 sources for marketing and PR ideas

As we’re all fighting to keep up with industry trends, and there’s so much information for us to make sense of out there, here’s my list of the top 20 most useful sources for communications, marketing and creative ideas and info. Web links are included, but most have Twitter handles too. Marketing: 1. Marketing Week 2. Brand…