If we do things that are good and worthy, the people who work for us are happier and our customers feel differently about us because we stand for something they can relate to.
Jason Gossing, Co-founder, Ocado
Reading in Marketing Week that Unilever’s CEO Paul Polman is working with Peace One Day on a Lynx/world peace marketing campaign, it makes me wonder how public sector organisations can support charities.
We change our behaviour for good causes, we give our time, we talk positively. If we have the right approach to choosing the good cause, form a partnership that works for us both, and work hard at making sure both parties get the most out of it, we might just be onto something special.
More on this from Marketing Week.