Should brands worry about Twitter parodies?

Social media’s influence is incredible, with the link between traditional and social media growing on a daily basis. Something interesting happens on Twitter and before you know it the story’s hit national headlines. All communications professionals should by now be taking social media seriously. But what should you do if someone takes it not so…

How to get a great job in communications

So often people worry about applying for jobs and going for interviews. Some people, especially in public sector jobs right now, lack confidence to move on or strive for more. Why stick in a job you’re not happy in, or push on in a role that’s the wrong career path or selling something your heart’s…