There are lots of ways we can help non-marketers to see the value of great marketing. Let's take a look at some techniques.
If you saw Mike Coupe, Chief Executive at Sainsbury's, on this morning's news, you'll have been impressed by his confidence and decorum as he told the nation about his company's merger with Asda. "The great thing for our customers is," he said, "we'll be able to push prices down by ten per cent". He followed… Continue reading Why do key messages matter?
Maya Angelou said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Do you remember your favourite teacher? Do you remember the first time you felt inspired? Do you remember someone else’s enthusiasm rubbing off on you? Of course you do. Me […]… Continue reading Why it’s important To be a linchpin – guest post
If you're involved in consultation you'll be aware of several recent legal challenges. Inspired by a recent workshop with the Consultation Institute, here's a guide to getting consultation right.
Fresh from an inspiring session with bubbly author Sarah Mussi and her publisher Shrine Bell, this posts captures some snippets of what I've learned so far on my novice novel writing adventure.
There wasn't a moment when my eldest told me she didn't believe any more. there was never a conversation. I knew because the questions stopped. For years I've had to find the answers at the drop of a hat to questions like: 'But how can he travel the whole world in one night?' or 'Why… Continue reading What happens when they stop believing?