Is your consultation good enough?

If you’re involved in consultation you’ll be aware of several recent legal challenges. Inspired by a recent workshop with the Consultation Institute, here’s a guide to getting consultation right.

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Is story telling easy?

Stories – one of the many latest buzz words in marketing. It’s an ancient art that’s been done well for centuries and has shaped human evolution, but according to Marketing Week, TED, and more, we need to learn new ways to do it. You could say my training in story telling is down to my…

I’m all about that brief, about that brief

What happens when people, especially senior people, want something designing, filming or writing? Usually, they just ask someone to get on with it. They have in their mind what they’re looking for, but they’re too busy to articulate it. So they assume that their teams know them well enough to ‘just know’ what they want….

Top 20 sources for marketing and PR ideas

As we’re all fighting to keep up with industry trends, and there’s so much information for us to make sense of out there, here’s my list of the top 20 most useful sources for communications, marketing and creative ideas and info. Web links are included, but most have Twitter handles too. Marketing: 1. Marketing Week 2. Brand…

How to win awards

As Sheffield’s Summer Saturdays campaign scoops up a second industry award from Towns Alive, I’m thinking about why we like to win them, and how we can create award winning campaigns. We’d all like to win an award. It makes us feel good – makes us feel like those late nights and hours of frustration in…

Can children help you be more concise?

If I speak for more than two minutes on one subject to my 8 year old, she’s lost interest before I’ve made my point. Thirty seconds in and my 3 year old’s wandered off singing a Frozen song. If I use a word either of them doesn’t understand, they don’t tell me they don’t know…

Communicating military style

According to the US army, the best way to keep Americans informed is through the “actions and words of individual soldiers”. It thinks that media experts should be part of tactical army units. Smaller units, flexible chains of command, and communications at the heart of all structure and strategy – that’s how UK defence leaders…

Do businesses really care about charities?

Running an event for charity seems like an easy task. Ask people and businesses to donate, and they will because it’s for a good cause, right? It turns out this is not the case. I’ve contacted at least 30 local businesses asking for small prize donations. Only 1 of them have actually given a donation….

Quick reminder on pre-election publicity rules

As we find our way through the pre-election publicity rules, we come up against publicity issues every day that we need to respond to. With two weeks to go until elections, demands might be increasing on your communications team, so here’s a quick reminder of the facts. The LGiU have made the purdah rules simpler…

How much of our service can we take online?

As public services, just like private companies, look to move services online, I wonder just how far and how quickly we can go. We’re encouraging more people to pay their bills, talk to us, and find out what they need to know online. We’re recreating our high streets as social spaces and community hubs, as…

Working with charities

If we do things that are good and worthy, the people who work for us are happier and our customers feel differently about us because we stand for something they can relate to. Jason Gossing, Co-founder, Ocado Reading in Marketing Week that Unilever’s CEO Paul Polman is working with Peace One Day on a Lynx/world…

Using video to change behaviour

Using video to change behaviour This video created by a worldwide charity shows a freezing boy, and tested whether people stopped to give him their coat. Very powerful, and there’s lots of stuff online detailing the donations this has led to. Could councils use this to show people volunteering in their local areas? Could partnerships…