Communiations, communications, marketing, Uncategorized

How can we help businesses to value marketing?

There are lots of ways we can help non-marketers to see the value of great marketing. Let's take a look at some techniques.

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Communiations, communications, marketing, Uncategorized

What can Star Wars teach us about marketing?

As it's Star Wars day let's review some wise words from our favourite Star Wars heroes to help us in our marketing work. Let's take a look at how we can use their wisdom to influence our working lives. Or at least to brighten our Friday. “Do. Or do not. There is no try.” – Yoda Yoda… Continue reading What can Star Wars teach us about marketing?

Communiations, communications, local government, marketing, public sector, Uncategorized

Is story telling easy?

Stories - one of the many latest buzz words in marketing. It's an ancient art that's been done well for centuries and has shaped human evolution, but according to Marketing Week, TED, and more, we need to learn new ways to do it. You could say my training in story telling is down to my… Continue reading Is story telling easy?

Communiations, communications, local government, marketing, public sector, Uncategorized

I’m all about that brief, about that brief

What happens when people, especially senior people, want something designing, filming or writing? Usually, they just ask someone to get on with it. They have in their mind what they're looking for, but they're too busy to articulate it. So they assume that their teams know them well enough to 'just know' what they want.… Continue reading I’m all about that brief, about that brief