How to win awards

As Sheffield’s Summer Saturdays campaign scoops up a second industry award from Towns Alive, I’m thinking about why we like to win them, and how we can create award winning campaigns. We’d all like to win an award. It makes us feel good – makes us feel like those late nights and hours of frustration in…

Can children help you be more concise?

If I speak for more than two minutes on one subject to my 8 year old, she’s lost interest before I’ve made my point. Thirty seconds in and my 3 year old’s wandered off singing a Frozen song. If I use a word either of them doesn’t understand, they don’t tell me they don’t know…

Communicating military style

According to the US army, the best way to keep Americans informed is through the “actions and words of individual soldiers”. It thinks that media experts should be part of tactical army units. Smaller units, flexible chains of command, and communications at the heart of all structure and strategy – that’s how UK defence leaders…

Do businesses really care about charities?

Running an event for charity seems like an easy task. Ask people and businesses to donate, and they will because it’s for a good cause, right? It turns out this is not the case. I’ve contacted at least 30 local businesses asking for small prize donations. Only 1 of them have actually given a donation….

Quick reminder on pre-election publicity rules

As we find our way through the pre-election publicity rules, we come up against publicity issues every day that we need to respond to. With two weeks to go until elections, demands might be increasing on your communications team, so here’s a quick reminder of the facts. The LGiU have made the purdah rules simpler…

How much of our service can we take online?

As public services, just like private companies, look to move services online, I wonder just how far and how quickly we can go. We’re encouraging more people to pay their bills, talk to us, and find out what they need to know online. We’re recreating our high streets as social spaces and community hubs, as…

Working with charities

If we do things that are good and worthy, the people who work for us are happier and our customers feel differently about us because we stand for something they can relate to. Jason Gossing, Co-founder, Ocado Reading in Marketing Week that Unilever’s CEO Paul Polman is working with Peace One Day on a Lynx/world…

Using video to change behaviour

Using video to change behaviour This video created by a worldwide charity shows a freezing boy, and tested whether people stopped to give him their coat. Very powerful, and there’s lots of stuff online detailing the donations this has led to. Could councils use this to show people volunteering in their local areas? Could partnerships…