There are lots of ways we can help non-marketers to see the value of great marketing. Let's take a look at some techniques.
Running an event for charity seems like an easy task. Ask people and businesses to donate, and they will because it's for a good cause, right? It turns out this is not the case. I've contacted at least 30 local businesses asking for small prize donations. Only 1 of them have actually given a donation.… Continue reading Do businesses really care about charities?