Communiations, communications, marketing, Uncategorized

How can we help businesses to value marketing?

There are lots of ways we can help non-marketers to see the value of great marketing. Let's take a look at some techniques.

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Communiations, communications, marketing, Uncategorized

What can Star Wars teach us about marketing?

As it's Star Wars day let's review some wise words from our favourite Star Wars heroes to help us in our marketing work. Let's take a look at how we can use their wisdom to influence our working lives. Or at least to brighten our Friday. “Do. Or do not. There is no try.” – Yoda Yoda… Continue reading What can Star Wars teach us about marketing?

Communiations, local government, marketing, public sector, Uncategorized

Do businesses really care about charities?

Running an event for charity seems like an easy task. Ask people and businesses to donate, and they will because it's for a good cause, right? It turns out this is not the case. I've contacted at least 30 local businesses asking for small prize donations. Only 1 of them have actually given a donation.… Continue reading Do businesses really care about charities?