Communiations, communications, marketing, Uncategorized

How can we help businesses to value marketing?

There are lots of ways we can help non-marketers to see the value of great marketing. Let's take a look at some techniques.

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Communiations, consultation, local government, public sector, Uncategorized

Is your consultation good enough?

If you're involved in consultation you'll be aware of several recent legal challenges. Inspired by a recent workshop with the Consultation Institute, here's a guide to getting consultation right.

Communiations, communications, local government, marketing, public sector, Uncategorized

I’m all about that brief, about that brief

What happens when people, especially senior people, want something designing, filming or writing? Usually, they just ask someone to get on with it. They have in their mind what they're looking for, but they're too busy to articulate it. So they assume that their teams know them well enough to 'just know' what they want.… Continue reading I’m all about that brief, about that brief

Communiations, local government, marketing, public sector, Uncategorized

Top 20 sources for marketing and PR ideas

As we're all fighting to keep up with industry trends, and there's so much information for us to make sense of out there, here's my list of the top 20 most useful sources for communications, marketing and creative ideas and info. Web links are included, but most have Twitter handles too. Marketing: 1. Marketing Week 2. Brand… Continue reading Top 20 sources for marketing and PR ideas

Communiations, local government, marketing, public sector, Uncategorized

How to win awards

As Sheffield's Summer Saturdays campaign scoops up a second industry award from Towns Alive, I'm thinking about why we like to win them, and how we can create award winning campaigns. We'd all like to win an award. It makes us feel good - makes us feel like those late nights and hours of frustration in… Continue reading How to win awards

Communiations, local government, marketing, public sector, Uncategorized

Can children help you be more concise?

If I speak for more than two minutes on one subject to my 8 year old, she's lost interest before I've made my point. Thirty seconds in and my 3 year old's wandered off singing a Frozen song. If I use a word either of them doesn't understand, they don't tell me they don't know… Continue reading Can children help you be more concise?

Communiations, local government, marketing, public sector, Uncategorized

Communicating military style

According to the US army, the best way to keep Americans informed is through the "actions and words of individual soldiers". It thinks that media experts should be part of tactical army units. Smaller units, flexible chains of command, and communications at the heart of all structure and strategy - that's how UK defence leaders… Continue reading Communicating military style